DESIGN
ACHIEVE RESULTS WITH DESIGN
While attending UMass Amherst in the mid 1990’s, I utilized existing self-taught talent with graphic design software and gained knowledge of print production processes and advertising management. I used these skills to achieve impressive results on high profile projects.
KEY ACCOMPLISHMENTS:
Developed a new logo and entrance signage to rebrand Holyoke Mall during a $40M / 500,000 sq ft expansion
Planned and designed over $250,000 in newspaper advertising to support extension into new trade areas
Researched and developed new leasing viewbooks for each of Pyramid’s 18 regional shopping centers
Worked with company executives to develop a financial presentation and corporate narrative which was used in obtaining over $1.5 Billion to refinance existing debt and for construction of the Nation’s 5th largest shopping center (Palisades Center, West Nyack NY)
DESIGN1.pdf
KEY ACCOMPLISHMENTS:
Designed a logo identity and newsletter to market the redevelopment vision for Downtown Albany
Conducted comprehensive research on other central business district revitalization projects
Developed presentations and speeches for Executive Director to communicate project progress to investors
Immediate Results: $220 Million in new office buildings and relocation of 2,500 workers to Downtown
Long Term Results: $1 Billion of additional real estate development, with 1,000 new housing units
DESIGN2.pdf